![]() The school aims to create a new generation of creative executives by assembling a faculty drawn from the schools of art, business, and engineering in an ambitious new curriculum. “There was a time when, for anybody between the ages of 15 and 25, music was one, two, and three. “If you tell a kid, ‘You’ve got to pick music or Instagram,’ they’re not picking music,” Iovine says. ![]() The article has a lot of backstory on the duo pre Apple’s acquisition of Beats, much of which we’ve heard in the past, but mostly discusses the Jimmy Iovine and Andre Young Academy for Arts, an undergraduate program the two Apple executives have started at the University of Southern California. Dre includes interviews with the Beats co-founders turned Apple executives and also some quotes from others on the Apple Music team. Wired’s new cover story featuring Jimmy Iovine and Dr. ![]()
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